Demand Elasticity Models

Profitability of seasonal codes

The analysis is performed by looking at the historical performance of seasonal promo codes, analyzing the performance trends, and predicting future trends. The study considers operative complexity and profitability. 

Adequate Price Point and Volume

The correct portfolio at the correct value makes profitable companies

Critic Elasticity Price Points

Analysis around the price point in which the elasticity coefficient sharpens

Profitability Evaluation of Annual Plans

Pre and Post-analysis of annual plans for customers, determining a Return on Investment (ROI) before and after the projects are executed

Category Elasticity Analysis

Identifying the trends of shoppers within the current conditions of the market

Analysis of Promotional Effort Calendar 

How effective are promotional plans in a given channel and within the category

Current Value Offer in the Market

How our current portfolio performs compared to the most significant competitor(s)

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